The acquisition provides VMG, which is controlled by Antony Catalano and Alex Waislitz, with additional scale in the real estate lead-generation and project marketing space.
Corporate and M&A partners Jeremy Leibler and Rebecca Zwier, together with senior associate Michelle Ainsworth and lawyers Max Grunwald and Kaitlin Bakken advised on all aspects of the acquisition of AD Group.
Commenting on the transaction, Rebecca Zwier said: “We’re pleased to have advised VMG on this acquisition. It’s exciting to see VMG’s growth in the real estate media and technology sectors and we look forward to working with their exceptional team again”.
VMG Executive Chairman Antony Catalano said the acquisition was "another example of our ability to move quickly and bring the right businesses together that are going to drive real value to each other and the broader group".
This latest transaction follows VMG’s recent acquisition of property technology group, The Today Business.